Old Spice

This new old Spice Ad just made us all laugh. Just another example of creative casting.

(Photographer, Danielle Levitt. Art Director, Eric Baldwin)

Weiden & Kennedy was the agency behind this campaign.
J

Jussara Lee

Jussara and her team, along with photographer Victor Gutierrez, shot images on the rooftop of her boutique this week for her new men’s shirt line (collaborated with partner Oliver Harkness-www.11nyc.com) and images for her fall 2008 campaign.

(Fall 2008 campaign, Ryan & Trevor Oakes)

Jussara is still one designer who’s survived the meatpacking invasion without big corporate money. She runs her intimate boutique with grace and a sense of humor. It may be small in size, but the energy and life overflows. You’ve got to give credit to her strength and style, especially when other insititutions, like the restaurant Florent, have said good-bye after being pushed out due to high rent and mass market.

(Emily)

I caught up with them for a quick Q & A…

Starworks: What was your concept behind your campaign for fall?

Victor: Jussara and I were both reacting to an oversaturated market of images and waste. The challenge was to convey a feeling that wasn’t relying on sex or glamour. We decided to take portraits of friends she admired - young artists Jussara was inspired by.

Starworks: What was your inspiration for your RTW collection?

Jussara Lee: The conquest of happiness.

Starworks: How has your line evolved over the years? How long have you had your shop in the meatpacking district?

Jussara Lee: Evolution is me constantly trying to make the arrival a little better than the departure. It’s been seven years since I moved to the meat market.

Starworks: You’re involved with the Canary Project (www.canary-project.org) and sustainable/recycled product - your clothing is so beautifully crafted and tailored of luxury design, which is not typically what people would associate with eco-friendly wear - we’re used to the hipster, hippy look. How has your clientele responded?

Jussara Lee: The greatest people buy and order dresses because they are so desirable and deserving. I love controversy.

(Jussara’s boutique. Canary Project collabo installation - Albedo Clouds on Little West 12th)

www.jussaralee.com
www.oakesoakes.com
Photographer Victor Gutierrez
–Cheng

Prada Short Films

(Prada Fall 2008)

Prada has commissioned 9 Directors to create short films inspired by “the sensory associations of the Infusion d’Homme perfume”. The directors were given no strict rules other than to “challenge the idea of perfume for a man”. No pricetag has been disclosed, but we do know that the selections were based on scripts that were submitted.

Prada brought on big wig editor Pietro Scalia (2 time Oscar winner — Oliver Stone’s JFK and Ridley Scott’s Black Hawk Down) to create the final body of work and link all together. The individual shorts can be viewed now on the website and in stores. They are also looking to syndicate to other websites and plan screening events.

Smart move for Prada — utilizing the web to the best of their ability, while branding their new fragrance and offering creative freedom to filmmakers.

Go to Prada.com and look under “Projects” to view each short film. The finished piece with all 9 parts sewn up together by Pietro will premiere in September on the same website.

Happy Bday Leigh!

Happy Birthday Woman!

(Gap Ad. Featured in Elle, Aug 2008)

Last night Misshapes DJ, Leigh, threw a great Birthday bash at the Rose Bar in the Gramercy Park Hotel. I wish her a very happy birthday… how gorgeous is her GAP ad?
-Greg

Misshapes.com.

Agyness Deyn is busy

I’d like to prop up one of our homies, the radiant Agyness Deyn. All the blogs this week were freaking out about the fact Burberry has decided to go with a new face. I think change is good. For everyone. Agyness is sinking her teeth into lots of new gigs, and new things that are inspiring (namely messing around with the notion of singing). She’s a genuine music junkie. I’ve heard her voice and can’t wait until she settles into the perfect band scenario. Here she is in Gaultier’s new fragrance ad. She’s just fun to watch and has that magic dust. We wish her the best.

Greg here feels the same way and says “while Agyness Deyn continues to be a triple threat (currently over in Europe with the Five O’Clock Heroes promoting their single together), this commercial proves once again why she’s THE model of our generation”.
J