Its not really about the movie business, it's about staying in the picture. -Robert Evans

Intermix’s New Look

Jauretsi

Author: Jauretsi | Posted: February 27th, 2010 | Filed under: Designers, Product | | Comments Off

lying on back
(Print Campaign – Intermix for S/S)

A hearty congratulations to Orphan studio for art direction on the new Intermix campaign. We’ve noticed their overall branding efforts are much more adult and chic the last 2 campaigns… a departure from the usual “teeny bopper” vibe of the old logo. Behold the new Spring/Summer 2010 campaign for the power retailer responsible for selling top designers from Stella McCartney to Balmain.

The look and feel for this season is “the drip”. Both the print campaign and the viral video have a colorful rainbow spectrum of paint permeating the image of a classic bohemian woman.

headscarf eyes closed

hat spread

lying down with eyes

intermix6(Viral Video Campaign – Intermix for S/S)

intermix1

intermix2

intermix4

intermix5

To view the video, go to: Intermix- Spring/Summer


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