Temperley Goes Digital
Author: Jauretsi | Posted: December 18th, 2008 | Filed under: Digital, Fashion Week, Starworks Commissioned | | Comments Off |
Temperley’s Digital Take
Temperley London trades the tents for a digital installation in each fashion capital
Thursday, December 18, 2008
(NEW YORK) Temperley London is the latest brand to bow out of the runway show lineup, but unlike others who are paring down, the line has been preparing a full-scale digital presentation of its fall 2009 collection. For the idea that’s been in development for the last year, Temperley has worked with an international creative team of film directors, photographers, and video artists, including a team at Milk Studios and Starworks’ digital creative consultancy team. The final films will accompany live Temperley London presentations, which will be displayed for press and buyers in each fashion capital.
“From an economic and environmental point of view, it has become more and more difficult to support the constant global travel schedule for fashion sellers, buyers, and press,” said Lars von Bennigsen, CEO of Temperley London. “By employing cutting edge technology and talent, the four seasonal installations will allow us to communicate our brand message and aesthetic to a larger international audience while supporting both economic and environmental challenges.” The first of these new presentations will debut during New York Fashion Week, with an installation at Milk Studios on February 18, 2009–coinciding with the launch of the brand’s new website.
EMILY GYBEN
As Read in: Fashion Week Daily Dispatch
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