The Starworks family wishes everyone a very very Merry Christmas.

(Put down those Blackberries and iPhones a sec and pay attention to mom and dad!)

J

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(On the road to Hamam — The Standard Hotel Spa, Miami Beach)

Wishing everyone is having a nice holiday moment. I’m parked in Miami Beach with my familia. Just sharing my “spots” as I’m unraveling from a hectic year.

(Poolside, The Standard Hotel, Miami Beach)

(Waiting for my Palomilla Steak at the classic Cuba Diner Spot, Versailles)

Hope everyone is savoring their downtime in their own ways.
Merry XMas Eve…
J

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(Do Not Attempt At Home)

Did you know that when you put Xmas lights in a microwave that they light up?! You can watch the experiment here so you don’t have to risk your life at home. These wacky boys already did it.

Greensock.com / Christmas Lights in Microwave.
J

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(Pictured Left: Me Founder, Claudia Wu)

Claudia Wu is the brain-child behind ME Magazine – one of the most innovative and interesting magazines currently being published. With a unique parameter surrounding each issue, guest editors are selected to essentially helm the book and populate the content accordingly. From a career in graphic design, Wu believed that working at a magazine would be the last thing to drive her career. Long story short, ME was created as a way to focus on one person and their circle of influence. This allows readers to get a concise POV into the subjects life.

With the next issue being controlled by none other than Philip Lim, I had a chance to chat with Wu about her career path, her vision for the magazine, and why by looking atones group of friend’s – you are able to determine who they are.

What is the mission behind Me Magazine? What compelled you to up-start this publication?

I had a few things on my mind when I started the magazine. Having worked at a variety of publications—Visionaire, V, Harper’s Bazaar, Index—I wanted to do something that I had complete control over creatively because I never really felt fulfilled working for someone else. Secondly, I wanted to help young creative talent get their work out there. And lastly, I had moved away from the city and wanted a way to reconnect with people and get to know new people.

Each issue highlights the lifestyle and special interests of a guest editor. March 2009’s issue will edited by Philip Lim. What is it about Lim that you thought would be a great addition to this issue?

I was drawn to Philip’s success as a young designer who’s clothes are high end, but at a more affordable price range. I’ve covered young designers in the past that are more luxury, so Philip is the first that targets a broader market in terms of price point. A friend of mine also told me that he escaped the civil war in Cambodia, which was really interesting to me, but I later found out that he was a baby, so he probably wasn’t old enough remember anything about it! I haven’t gotten his interview transcript back yet, so we’ll see about that.

After graduating from the Rhode Island School of Design for Graphic Design – where did you see your career going? Did you know you always wanted to be in publications?

Magazines and publications were the last thing I wanted to do because I imagined that working at one would be really repetitive and boring—same fonts, same grids, same old routine month after month. I thought I would just work at a design firm that did a variety of projects. I did that, learned all I could, and was bored out of my mind within the first month. I quit after three months and went to London because a friend of mine was moving there. I toyed with the idea of staying, but ended up back in New York freelancing and found my way to Visionaire and V Magazine.

What differentiates Me Magazine from other books?

I think that its focus is much smaller than other books. To focus on one person and their group of friends allows readers to get a deeper view into someone’s life. I’ve always felt that you can tell a lot from a person from their friends.

How much creative control does the guest editor have when compiling the issue?

The guest editor gets to pick a guest photographer, their contributors or friends, edits the Q+As their friends answer, and helps edit the photographs. Some people choose not to do as much for their magazine, which is fine also. It’s a personal project for a guest editor, so I try to let them have as much creative control as they want.

What does the future hold for Me?

We’re going to launch a portal website for the magazine in 2009 with original content. I think it’s time to expand the magazine’s content online to compliment the print magazine. There is so much going on in the world, I think the magazine can do more and help more people get exposure. I sometimes wish that we could do six issues a year, which would probably kill me, but I think the website is a good compromise.

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Temperley’s Digital Take

Temperley London trades the tents for a digital installation in each fashion capital
Thursday, December 18, 2008

(NEW YORK) Temperley London is the latest brand to bow out of the runway show lineup, but unlike others who are paring down, the line has been preparing a full-scale digital presentation of its fall 2009 collection. For the idea that’s been in development for the last year, Temperley has worked with an international creative team of film directors, photographers, and video artists, including a team at Milk Studios and Starworks’ digital creative consultancy team. The final films will accompany live Temperley London presentations, which will be displayed for press and buyers in each fashion capital.

“From an economic and environmental point of view, it has become more and more difficult to support the constant global travel schedule for fashion sellers, buyers, and press,” said Lars von Bennigsen, CEO of Temperley London. “By employing cutting edge technology and talent, the four seasonal installations will allow us to communicate our brand message and aesthetic to a larger international audience while supporting both economic and environmental challenges.” The first of these new presentations will debut during New York Fashion Week, with an installation at Milk Studios on February 18, 2009–coinciding with the launch of the brand’s new website.
EMILY GYBEN

As Read in: Fashion Week Daily Dispatch
J

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