Consuming More Online
 | Author: Jauretsi | Posted: September 29th, 2008 | Filed under: Digital | | Comments Off |
There was a report released on Friday from ABI Research which claims Americans are quickly changing their viewing habits for consuming information. The report claims its risen from 32% viewers to 63% viewers who are now going online for “instant gratification” — that’s double the viewers in just 1 year time! Typically, the age veers younger and younger when it comes to quantifying the time spent watching these videos. That means younger people have the patience to view full TV shows and movies online, whereas older folks can only stand to watch a quick clip.
Broadband speeds are only getting quicker too. Hollywood is figuring out that online distribution is the way to go. TV networks are streaming their TV shows for free online (and learning how to monetize it with advertisers). See NBC’s Hulu as the prototype. It’s also just been announced that Universal Music Group is now creating their own Hulu-like site. Not because they are pioneers, but because they figured out that Universal’s YouTube channel has generated 2.6 billion viewers over the past year, making it the most watched channel on YouTube. So I foresee some greedy tug-of-wars for content once Universals site goes up. Lets see how that cookie crumbles…
From our experience at Starworks, some Luxury advertisers are still shy to move online. So if you work for a Luxury brand, it’s a good time to wake-up and start creating new media initiatives for 2009. That’s were all the eyeballs are going! Join or be left behind.
J
