Graphic of the Day: Geoff McFetridge

June 13, 2008 on 3:21 pm | In Product, Art, - Jauretsi |

Today’s Graphic lies on a chunk of Oak Heartwood doodled by Geoff McFetridge.
It’s a Limited Edition.

Monster Dice
Laser Etched Solid European Oak Heartwood
13.5 x 13.5 x 13.5 cm
Edition of 200 (2007)
$259.00

Before McFetridge was doing ads for Pepsi, he paid his dues working hard and long hours as Art Director for the indie mag, Grand Royal. He was 24 years old. It was the Beastie Boys magazine and it reigned supreme from 1993-1997. The Lee Scratch Perry issue was a classic, and the first ever “laugh out loud” article rant on Mullets before it was hip to laugh at mullets. It’s a veritable collectors item and cluster of essays from the Beasties’ inner posse during a very special time in history within the independent music scene, and the burst of street/skate culture. If you bump into one on a bookshelf, pull it out. It’s still a meaty read today.

After the mag Grand Royal retired, McFetridge moved on to open his own firm in 1996, Champion Graphics. He co-founded Directors Bureau too with a stellar stable of Directors. The list of clients and work is way too extensive, but you can get lost in this Official Site for DB.

To see more of Geoff’s illustrations, go to King of Mountain.

To purchase the Monster Dice (and read what the narrative on the block means), go here.