Karl is a Rockstar

April 8, 2008 on 1:42 pm | In SW-NewMedia, Product, SW-Staff, - Jauretsi |

Two Titans = Rockstar Games + Karl Lagerfeld.

We here at Starworks love Rockstar Games. Their new Grand Theft Auto game is set in the streets of New York this time. So imagine yourself car jacking a vehicle but setting your radio dial to Karl Lagerfeld’s station while evading the Russian mob? This lovely introduction was made last year as our Daphne Guinness did the honor of bringing Karl to the Rockstar offices via Starworks. Flash forward to April 29, where you’ll see the beautiful marriage consummated inside the game complete with Karl’s un-P.C. lines. We can’t wait.

(Karl in WWD today)

Even if you don’t play games, view the Grand Theft Auto 4 trailer to see this world Karl will be DJ’ing. As usual, the boys have stepped up their graphics and pushed the technology to new places.
J