Confederacy

March 19, 2008 on 12:21 pm | In Product, - Adam, - SW TEAM |

New concept store opening in Los Angeles

My good friend Ilaria Urbinati is opening a fabulous new concept store with her friend, actor Danny Masterson.

Ilaria was the former buyer of iconic Los Angeles stores Milk and Satine. She has also styled celebrities such as James McAvoy, Emile Hirsch, and Giovanni Ribisi, just to name a few. Danny is starring in the Jim Carrey movie, DJs, and has a radio show on Indie 103.1 with Brent Bolthouse.

(Ilaria and Danny at New York Fashion week)

The two are opening their new store, Confederacy, in East Hollywood (just west of Silverlake). The 5000 sq foot space will also include a centered courtyard cafe, mens/womens clothing, gift area, beauty, and book sections. There’s also “The Tea Room” which is a room designed for stylists and their clients set up for full fittings.

Some concept stuff: The dressing rooms are vintage wood telephone booths, complete with old candlestick phones that dial the front desk so you can ask for your size without ever having to leave your room! The staff uniforms will be one specially selected designer each season.

Labels sold: Proenza Schouler, Margiela, Alexander Wang, Alaia, Zac Posen, Rag & Bone, Jovovich-Hawk, Laura Urbinati (Ilaria’s aunt), Giulia Piersanti (Ilaria’s amazing designer sister, Sretsis, and Future Classics among several others.

What is so fantastic about this store is Ilaria and Danny’s focus on cool fashion-forward brands, their general retail concept, and a constant affinity to old school customer service. I wish them all the best in their new endeavor and am SO happy to see another venture here in LA that shows this city has a strong taste for fashion.

GOOD LUCK!

From Adam
(Starworks LA)

For more info, email info@shopconfederacy.com
Images supplied by Wireimage.com